Alejandra González Pérez
Advertising Manager at Spanish Ministry of Consumer Affairs
Madrid, Spagna
Titolo#ToyStrike Case Study
Agenzia
Cliente Spanish Ministry of Consumer Affairs
Marca Spanish Ministry of Consumer Affairs
Data di Prima Diffusione/Publicazione 2022 / 1
Trama Are the toys sexist? Even if we can note some improvements in this area, the fact remains that the marketing of the genre in the field of games is still very present: pink colors and kitchens for girls, blue and cars for boys. To thwart this trend, the Spanish consumer ministry has called for a toy strike. By creating a kit especially for the occasion, people staged their toys protesting or going on strike, thus bringing the debate to the public square and thus succeeding in forcing the industrialists of the sector to commit to eliminating these differences.
Tipo di Media Branded Content
Communications Strategy Director

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