Each brand has a story behind it. I'm passionate about not only defining and articulating that story, but also developing and implementing integrated marketing and communication plans that companies can use to tell it and maximize its reach.
We live in times when it is possible to reach millions of people, and for this, it is necessary to identify the right audience and create the right story.
My passion for communication led me to journalism, advertising and marketing, where I have worked with clients and agencies in industries from consumer electronics to strategic consulting.
Lately, I developed my professional career with enthusiasm in the Ministry of Consumer Affairs leading the advertising strategy, an exciting task to understand from the ideation of institutional campaigns to the definition of the institution's own brand. I am a faithful defender of the efficiency of public budgets, and this involves optimizing each advertising investment to the maximum.
Such is my passion for external communication in public administration that I am currently developing my doctorate on this subject, and I regularly participate in related events and seminars.
Now I share my passion for communication and this aim of contributing to society at Tortle Ninja and Glue.digital, leading the way of both projects from the marketing strategy.
Do not hesitate to contact me if you think I can contribute something to your organization, institution, or study center.
If you catch me outside of work, you will likely find me playing sports, jumping at a music festival or opening a bottle of wine in front of a board game.