Titolo | Remy Martin E-commerce Hijack |
Agenzia | FRED & FARID New York |
Campagna | Remy Martin E-commerce Hijack |
Cliente | Rémy Martin |
Marca | Remy Martin |
Data di Prima Diffusione/Publicazione | 2021 / 9 |
Settore | Whisky, Gin, Vodka |
Trama | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
Filosofia | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
Tipo di Media | Social Media |
Lunghezza | |
Chief Creative Officer | Fred & Farid |
Creative Director | Laurent Leccia |
Account Supervisor | Amanda Hellman |
Account Supervisor | Nader Nemati |
Art Director | Michelle Hess |
Copywriter | Emma Kolb |
Executive Producer | Tennille Teague |
Strategist | Tim Polder |
Director | Cole Schreiber |
Senior Brand Director | Timothee Memmi |