| Titolo | SingleCut Notes IPA |
| Agenzia | Zulu Alpha Kilo |
| Campagna | SingleCut Notes IPA |
| Cliente | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
| Data di Prima Diffusione/Publicazione | 2021 / 7 |
| Settore | Liquori/Aperitivi |
| Trama | Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |
| Tipo di Media | Packaging Design |
| Lunghezza | |
| Market | Canada, Stati Uniti |
| Creative Director | Zak Mroueh |
| Chief Creative Officer | Zak Mroueh |
| Director | James Graham |
| Advertising Manager | Rich Buceta |
| Copywriter | Vinay Parmar |
| ACD | Vinay Parmar |
| Production Company Producer | Kathryn Brown |
| Copywriter | Victoria Lee |
| Digital Strategist | Shaunagh Farrelly |
| Production Company Producer | Jackie Pal |
| Account Director | Erin McManus |
| Direttore della fotografia | Sean Donnelly |
| Photographer | Sean Donnelly |
| Art Director | Kevin Sato |
| Designer | Kevin Sato |
| ACD | Kevin Sato |
| Editor | David James Findlay |
| Strategy Director | Spencer MacEachern |
| Production Company Producer | Houng Ngui |
| Editor | Felipe Chaparro |
| Post Produzione | Noah Mroueh |
| Designer | Zoe Kim |
| Art Director | Philippe Visaya |
| Social Media Team | Cecilia Bernasch |
| Advertising Manager | Dan Bronson |
| Advertising Manager | Danielle Palermo |
| Production Company Producer | Lauren Schell |
| Product Design | Spark Innovations Inc. |
| Director of Integrated Production | Ola Stodulska Studio |
| Director of Interactive Production | Ece Inan |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Production Artist | Mila Lukezich |
| Web Developer | Gillian Black |
| Web Developer | Ariana Emond |
| Casa di Produzione | Zulubot |
| Casa di Produzione | Table of Content |
More Work
SEE ALLNotes IPA (Board)
- MARCA:
- SingleCut Beersmiths
- AGENZIA:
- Zulu Alpha Kilo
SingleCut Notes IPA
- MARCA:
- SingleCut Beersmiths
- AGENZIA:
- Zulu Alpha Kilo