Gonzalo Pazos
Creative Director at Fahrenheit DDB
Lima, Perú
TitoloMannequins Spectators
Cliente Oechsle
Marca Oechsle
Data di Prima Diffusione/Publicazione 2022 / 1
Trama After two years since the Pandemic started, Theaters in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, at Oechsle, one of the biggest retailers in Peru, we decided to help the Theaters by buying the unsold tickets to sit our Mannequins in the restricted seats and show our collections in an unusual way.


CREDITS

Agency: Fahrenheit DDB
Client: Oechsle
Campaign: Mannequin Spectators

General Accounts Director: Alberto Goachet
Account Director: Jackie Oneto
Account Supervisor: Samantha Capurro

Chief Creative Officer: Ricardo Chadwick
Executive Creative Director: Sergio Franco
Creative Team: Gonzalo Pazos / Angelo Gonzales
Brand Creative Director: Lorena Collatón

Production Director: Andriette Helm
Editor: Enmanuel Hernandez

Production Company: Playroom
Karel Marcenaro
Luis Saavedra
Yamil Fajrry
Luiggi Ricra Davalos

Audio
Adolfo Gazzo - Creasonica

Client Approval
Milenka Carrillo
Alyssa Macchiavello
Alexis Solano
Camila Firbas
Tipo di Media Ambient
Lunghezza
Idea Creation

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