Gonzalo Pazos
Creative Director at Fahrenheit DDB
Lima, Perú
TitoloViral Cloud
Agenzia
Campagna Viral Cloud
Cliente League Against Cancer
Marca Peruvian League Against Cancer
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Istituzioni/Associazioni
Slogan The first video to go viral because of clouds and thanks to them
Trama When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message.
Filosofia Cloud don't protect us against the UV rays. But we can use the clouds to protect others.
Problema When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite.
Tipo di Media Case Study
Lunghezza
General Creative Director
Head of Art
Creative Director
Copywriter
Art Director
Art Director
Sound Production

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