Titolo | Billy The Watcher |
Agenzia | Leo Burnett Colombia |
Campagna | Billy The Watcher |
Cliente | AB Inbev |
Marca | Pony Malta |
Data di Prima Diffusione/Publicazione | 2022 / 4 |
Settore | Birre |
Trama | We created an algorithm that could learn all these kinds of conduct and could be connected with any game to make the ban systems more powerful and realistic. We also created a widget that parents can install on their devices and Billy the Watcher (bot) will inform them if something dangerous is happening. So for example, Free Fire can use our bot knowledge and connect this to their in-game chat, to identify more bullies, this also lets our bot continue learning and identifying more and more players with bad conduct protecting kids from bullying and criminals. |
Tipo di Media | Case Study |
Lunghezza | |
Advertising Manager | Thor Borresen |
Advertising Manager | Alejandro Lotta |
Advertising Manager | Ana Matilde Sánchez |
Advertising Manager | Juan Alonso Torres |
Media Agency | Zenith Media |
Chief Executive Officer (CEO) | Olga Lucía Villegas |
Creative Chairman | Fernando Bellotti |
Chief Creative Officer | Mauricio Sarmiento |
Executive Creative Director | Andrés "Lama" Restrepo |
Executive Creative Director | Juan Romero "Tiko" |
Senior Creative Director | Felipe González |
Creative Director | José Racioppi |
Creative Director | Sebastián Betancur |
Creative Director, Art | Ivanna Cayón |
Senior Copywriter | Juan Cortés |
Account Executive | Laura Prada |