Pony Malta - "Usernames against Bullying"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

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Questo spot fa parte della collezione ACT Responsible

Marca: Pony Malta
Paese: Colombia

Cliente: AB Inbev

Titolo	Usernames against Bullying
Brief	On the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying.
Agenzia	MullenLowe SSP3 Colombia
Campagna	Usernames contra el Bullying
Cliente	AB Inbev
Marca	Pony Malta
Posted	Gennaio 2021
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Bullying in different gaming platforms is a problem that grows each year, often crossing over from the virtual into the real world. According to a study by the British NGO Ditch The Label “1 in 2 young gamers have been bullied while playing online”.
Tipo di Media	Interattivo
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
CIO	Camilo Plazas
Creative Director	Juan-Carlos Castaño Bran
Creative Director	Camilo Londoño Siatova
Creative Director	Jorge Pinto
Creative Director	Guillermo Siachoque
Account Director	Fabiana Manzi
Copywriter	Danilo González
Art Director	Roger González
Editor	Jonhatan Bolívar
Image Design	Juan Camilo Contreras
Image Design	Andrés Torres
Production Company Producer	Diego Cano
Marketing Director	Juan Alonso Torres
Brand Manager	Natalia Torres
Director	Ricardo Rodriguez
Editor	Daniel Gutiérrez
Executive Producer	Fausto Tapias
Sound Director	Andrés Montaña
Sound Editor	Diego Cáceres