Ministère du Conseil exécutif - "All with Zach Zoya #allagainstone"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

2753

Questo spot fa parte della collezione ACT Responsible

Marca: Ministère du Conseil exécutif
Paese: Canada

Cliente: Gouvernement du Québec

Titolo	All with Zach Zoya #allagainstone
Agenzia	Cossette Communication-Marketing
Campagna	All against one. All against Covid-19.
Cliente	Gouvernement du Québec
Marca	Ministère du Conseil exécutif
Data di Prima Diffusione/Publicazione	2020 / 8
Settore	Istituzioni Governative e altre autorita'
Slogan	All against one. All against Covid-19.
Trama	While at low risk of developing serious symptoms associated with COVID-19, teens and young adults are key vectors in the spread of the coronavirus. So, the Government of Quebec turned to Loud, Naya Ali, Sarahmée and Zach Zoya, popular Québec rap and hip hop artists, to drive home the importance of following hygiene measures like wearing a mask and practicing physical distancing. Each artist stars in one of the campaign’s four featured spots, which are nothing like typical government messages. With a less ad-like feel and a positive tone drawn from inspirational platforms often used in high performance sports, the campaign lends a touch of poetry to a very serious subject and it appeals to young people’s common sense. To ensure the authenticity of the content, the artists were given the freedom to write and interpret the message as they saw fit—by rapping, providing a voiceover or by spoken word. They took the project to heart, expressing their convictions and sending a strong message to the target population. The campaign was created in conjunction with communications agency Cossette, production house Colossale, and sound studio Cult Nation.
Tipo di Media	Web Film
Lunghezza	68 seconds
Artista	Zach Zoya
Creative Director	Fabrice Bouty
Art Director	Dorian Coureau
Copywriter	Alex Lachapelle
Copywriter	Nadine El-Whidi
Strategic Planner	Valentin Roux-Dufort
Strategic Planner	Marie Vaillancourt
Product Manager	Geneviève Sdicu
Creative Strategy	Laurence Sauvé
Digital Producer	Stéphanie Côté
Casa di Produzione	Colossale
Director	Sebaztian
Direttore della fotografia	Kristof Brandl
Executive Producer	Alexandre Auray
Executive Producer	Mathieu Leduc
Editor	Jesse Riviere
Music and Sound	Cult Nation
Sound design and mixing	Théo Porcet
Post Produzione	Outpost Signage campaign
Production Studio	LÉloi
Photographer	William Arcand
Production Company Producer	Johanne Richer