Razvan Capanescu
Executive Creative Director at Wings CLL
London, Regno Unito
TitoloDish Soap
Agenzia
Campagna Dish Soap
Cliente Nestlé
Marca Maggi
Data di Prima Diffusione/Publicazione 2013 / 12
Settore Erbe e spezie
Slogan The basis for that “perfect 10” food.
Trama Maggi Secretul Gustului makes food so tasty, that kids leave no trace on the plate. Just like a professional dish soap would. 
Filosofia Plate licking good.
Problema Usually kids prefer fast food to home cooked meals, especially when it comes to stews or something similar. But when a mom is using the right seasoning (Maggi Secretul Gustului) food becomes so delicious that food will be enjoyed to the last drop. 
Tipo di Media Web Film
Lunghezza
Executive Creative Director

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