| Titolo | Fire Alarm |
| Agenzia | Mohallem/Artplan |
| Campagna | Calligraphy Collection |
| Cliente | DJ&AS Comunicação e Editora |
| Marca | Calligraphy Collection |
| Data di Prima Diffusione/Publicazione | 2011 / 4 |
| Settore | Giornali, Libri, Periodici |
| Slogan | At least your kid’s handwriting can be cute. |
| Filosofia | Chalkboard: "I'll never pull the fire alarm again just to stop a class." At least your kid’s handwriting can be cute. Callygraphy Collection DJ&AS. |
| Tipo di Media | Pubblicita' su periodici |
| Digital Retoucher | Ariê Magalhães |
| Typographer | André Batista |
| Photographer | Marcos Lopes |
| Copywriter | Rodrigo Resende |
| Art Director | André Batista |
| Creative Director | Marcus Kawamura |
| Creative Director | Eugênio Mohallem |