Ally Financial - "Saving for that Ad"

Anomaly

Anomaly New York, Stati Uniti

302

Marca: Ally Financial
Paese: Stati Uniti

Cliente: Ally Financial

Titolo	Saving for that Ad
Agenzia	Anomaly
Campagna	Saving for that Ad
Cliente	Ally Financial
Marca	Ally Financial
Data di Prima Diffusione/Publicazione	2024 / 2
Settore	Istituti di Credito
Filosofia	On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases. This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads. The 30-second spot, developed in partnership with its creative agency of record, Anomaly, premieres on streaming today, followed quickly by linear tomorrow, February 6th. It was filmed in the deserts of Mendoza, Argentina – offering enough space to place the life-sized items people save money into the 30-foot bucket. During the game on February 11th, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth – it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming. If you’re interested in learning more, I’d be happy to put you in touch with an Ally spokesperson who can discuss the creative elements of Ally’s “Saving for that Ad” campaign – including a sweepstakes aimed at helping consumers save – and more. We can also share behind-the-scenes footage and assets to offer a glimpse into how the spot came to life out in the desert.
Tipo di Media	Televisione
Lunghezza	30 seconds
Più informazioni	SavingForThatAd.com
Executive Producer	Kimberly Edwards
Senior Producer	Lily Ellis
Development Producer	Andrew Puzzuoli
Executive Creative Director	Seth Jacobs
Group Creative Director	Jane Cronk
Creative Director, Copywriter	Edward Miller
Creative Director	Katy Moseley
Associate Creative Director/Copywriter	Tanvi Tandon
Associate Creative Director	Miklas Manneke
Social Art Director	LauraLee Harper
Copywriter	Elle Wierbicky
Design Director	Luca Bernadino
Senior Designer	Michelle Rivera
Head of Strategy	Laura Rowan
Strategy Director	Tilly Scullion
Communications Strategy Director	Joseph Day
Social Strategy Director	Jazmin Sagastiverza
Senior Business Affairs Manager	Meredith Thornhill
Group Business Head	Alison Arons
Business Director	Matthew Duerr
Account Director	Lily Siff
Account Director	Sherry Cao
Account Executive	Olivia Cosio
User & Customer Experience Lead	Sharone Christmas
Creative technologist	Adnan Aga
Project Manager	Emma Carter
Project Manager	Hannah Welch