Titolo | Airbag Alive Collection |
Agenzia | Ogilvy Spain |
Campagna | Airbag Alive Collection |
Cliente | DGT Dirección General de Tráfico |
Marca | DGT |
Posted | Dicembre 2021 |
Settore | Road Safety |
Trama | Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid's new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Casa di Produzione | The Royal Production Company |
Chief Creative Officer | Roberto Fara |
Executive Creative Director | Chus Rasines |
Creative Director | José Izaguirre |
Creative Director | Félix Carral |
Producer | Alberto Perez |
Creative Team | Lola Guillén |
Creative Team | Luis Miguel Ábrego |
Creative Team | Patricia Villarón |