Frost Bank - "Exactly What You Unexpected 3"

McGarrah Jessee

McGarrah Jessee Austin, Stati Uniti

429

Marca: Frost Bank
Paese: Stati Uniti

Cliente: Frost Bank

Titolo	Exactly What You Unexpected 3
Agenzia	McGarrah Jessee
Campagna	Unexpectedly True Stories
Cliente	Frost Bank
Marca	Frost Bank
Data di Prima Diffusione/Publicazione	2024 / 1
Settore	Istituti di Credito
Filosofia	Today, January 22, Frost Bank, a top 50 U.S. bank, launched its new and modern marketing campaign that remains true to the bank’s timeless values, and is designed to reflect the unique experience Frost provides to customers every day. What you need to know: · Vibrant and active, Frost’s new brand look has an energy and life to it, just like the people who are at the heart of who Frost is. Frost finds the balance between being rooted in history and looking forward – so they’ve created a timeless look. · To pair with the fresh look, Frost’s new campaign tagline – Exactly What You Unexpected – is rooted in how the bank does things differently from the rest of the industry. On any given day, they’re going above and beyond for customers and are Exactly What You Unexpected from a bank. · Titled "Unexpectedly True Stories," the campaign features a series of films illustrating real-life scenarios where Frost's customer care went above and beyond; acts of kindness and generosity so unexpected, they almost don’t seem real. All delivered with a delightful mix of humor and heart. · Frost has always been different from other banks, driven by its commitment to making people’s lives better which is reflected through the products and services they offer. · In the spirit of the brand’s tagline and approach, the campaign stories are not only unexpected, but they are also told in an unprecedented way. While countless brands have used testimonials in their marketing and many have broken the fourth wall, the creative team used people who are behind the scenes in the ad to interrupt the spot and discuss how unbelievable the stories are. · The films were developed by an all-female agency team at McGarrah Jessee and a female-owned production company.
Tipo di Media	Esterna
Lunghezza	30 seconds
Sound Design Company	Digital Domain
Associate Creative Director/Art Director	Aubrey Day
Senior Copywriter	Jane Goodwin-Bell
Creative Director/Art	Stephanie Cain
Creative Director, Copywriter	Natasha O’Rourke
Creative Director/Design	Shannon MacNeilage
Agency Executive Producer	Abby Hinojosa
Agency Producer	Sean Phung
Group Account Director	Anne Ramsburg
Brand Director	Megan Epstein
Brand Supervisor	Alexandra Barba
Associate Director of Strategy	Mike Quan
Chief Strategy Officer	Jennifer Hruska
Chief Creative Officer	Tim Roan
Senior Designer/title cards	Meredith Callaway
Designer/end graphics	Mike Ricks
Director of Business Affairs	Tanille Day-Walker
Designer	Shannon Healey
Designer	Courtney Ewan
Social Animation	McJ Content Studio
Social Animation	Mike Ricks
Social Animation	Clark Moreland
Project Manager	Hannah Wheeless
Chief Marketing Officer (CMO)	Blair McGrain
Advertising Manager	Katie Keating
Advertising Manager	Monica Barrera
Client Creative Director	Craig Vitello
Casa di Produzione	Spark & Riot
Director	Nalle Sjöblad
Direttore della fotografia	Mikael Gustafsson
Line Producer	Cindy Fertitta
Line Producer	Petteri Lehtinen
Executive Producer	Summer Griffiths
Executive Producer	Ana de Diego
Editor	Sean Stender
Editing Company	Cut & Run, Santa Monica
Assistant Editor	James Kracht
Editorial Producer	Jacklyn Sandoval-Roman
Finishing	Company 3
Senior Colorist	Tim Masick
Music	Marmoset
Music	Butter Music
Chief Engineer	Chris Erlon
Photography production	Dmb
Photographer	Lauren Maccabee