Senior Director Brand, Advertising & Sponsorships
at
BSSP
Sausalito, Stati Uniti
| Titolo | Do You Hear Me? |
| Agenzia | BSSP |
| Campagna | Hear Me |
| Cliente | Blue Shield of California (BSC) |
| Marca | Blue Shield of California |
| Data di Prima Diffusione/Publicazione | 2021 / 9 |
| Settore | Assicurazioni |
| Trama | Gender bias has bubbled to the surface of nearly every industry. And now, healthcare is in the spotlight. Healthcare is failing women in America, and has been for decades. 1 in 2 women’s health concerns go unheard. 83% of women with chronic pain have experienced gender discrimination from doctors. Their concern is often met with claims they’re “overreacting,” “it’s all in their head” or “you’re probably just stressed.” And as we’ve seen, prejudice doesn’t stop there, it’s furthered by racism, sizeism, ageism, homophobia and transphobia. The new spot that sits at the center of this campaign shows Venus and other women asking what it would take for them to be heard by medical professionals. Would they need to be more educated, dress differently, more or less assertive, thinner, older, white or just not a woman? Only if we listen, can we end gender bias in healthcare. |
| Tipo di Media | Televisione |
| Lunghezza | |
| VP, Brand Consumer Acquisition | Blair McGrain |
| Senior Director Brand, Advertising & Sponsorships | Suzanne Buffington |
| Senior Brand Strategist, Advertising | Betsy Bellotti |
| Group Creative Director | Sinan Dagli |
| Creative Director | Robyn Tenenbaum |
| Art Director | Sarah Noel Ross |
| Copywriter | Julia Waicberg |
| Head of Account Management | Mark Yee |
| Account Supervisor | Megan Siewert |
| Senior Producer | Lorraine Schreryer |
| Head of Production | Liz Corsini |
More Work
SEE ALLHear me: Hearing Katie Liz Tassone
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP
Hear Me: Hearing Teneisha Campbell
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP
Hear Me: Hearing Venus
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP