Senior Director Brand, Advertising & Sponsorships
at
BSSP
Sausalito, Stati Uniti
| Titolo | More Than a Color |
| Agenzia | BSSP |
| Campagna | More Than a Color |
| Cliente | Blue Shield of California (BSC) |
| Marca | BSC |
| Data di Prima Diffusione/Publicazione | 2019 / 3 |
| Settore | Assicurazioni |
| Filosofia | In a market of homogenous insurance companies, BSC sets itself apart as a not-for-profit that has always campaigned for equality and diversity – and now reflects this for the first time in its advertising efforts after the brand officially rolled out its values earlier this year: Human, honest and courageous. These values inspired the “More Than a Color” campaign, featuring a moving :60/:30 TV spot alongside candid BTS short films, which tackle head on issues such as support for LGBTQ rights, teen vaping, the need for emotional resiliency and rebuilding communities devastated by tragedy. The individuals featured are all real people with real stories, not actors, including the film’s director, who was chosen for the real personal passion he brought to the project. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Marketing Officer (CMO) | Jeff Robertson |
| Vice President, Digital Experience | Kimball Wilkins |
| Vice President, Brand and Customer Acquisition | Blair McGrain |
| Director Brand Advertising and Sponsorships | Suzanne Buffington |
| Manager Brand Advertising and Sponsorships | Betsy Bellotti |
| Client Creative Director | Silvia Illingworth |
| Chief Creative Officer | Matthew Curry |
| Creative Director | Sinan Dagli |
| Associate Creative Director | Justin Hargraves |
| Associate Creative Director | Ralf De Hower |
| Associate Creative Director | Chris Cavalieri |
| Senior Copywriter | Erin Ridgeway |
| Senior Art Director | Alex Anderson |
| Executive Director Integrated Production | Vince Genovese |
| Integrated Producer | Grace Lazarus |
| Managing Director | Lindsay Grant |
| Account Director | Caitlin Bricker |
| Account Executive | Chelsie Earl |
| Casa di Produzione | Farm League |
| Director | Britton Caillouette |
| Executive Producer | Tim Lynch |
| Producer | Jeff Tanner |
| Post Produzione | Cleaver |
| Editor | Nico Litonjua |
| Post-production Producer | Fearghal O’Dea |
| Music | South Music |
| Music Producer | Ignacio Zas |
| Music Producer | Britt Fredensburg |
| Music Composer | Robin Holden |
| Music Composer | Jon Darling |
| Music Composer | Dan Pritikin |
More Work
SEE ALLHear me: Hearing Katie Liz Tassone
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP
Hear Me: Hearing Teneisha Campbell
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP
Hear Me: Hearing Venus
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP
Do You Hear Me?
- MARCA:
- Blue Shield of California
- AGENZIA:
- BSSP