Mohammed Sehly
Executive Creative Director at Leo Burnett
Riyadh, Arabia Saudita
TitoloA Tale As Old As Time - Ring of Fire | Tyson Fury vs Oleksandr Usyk
Agenzia
Campagna A Tale As Old As Time
Cliente General Entertainment Authority
Marca Riyadh Season
Data di Prima Diffusione/Publicazione 2024 / 1
Settore Fiere, Eventi, Festivals
Filosofia In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare.

As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring.



The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion of the World.
Tipo di Media Branded Content
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