Fairtrade Foundation - "Show Off Your Label"

Wieden+Kennedy

Wieden+Kennedy London, Regno Unito

4736

Titolo	Show Off Your Label
Agenzia	Wieden+Kennedy
Campagna	Show Off Your Label !
Cliente	Fairtrade Foundation
Marca	Fairtrade Foundation
Data di Prima Diffusione/Publicazione	2011 / 2
Settore	Fondazioni caritatevoli, Volontariato
Slogan	Show off your label !
Trama	Wieden + Kennedy London's campaign to support the initiative includes this film on the Foundation's website and a 'Show Off Your Label' game, which can be entered through its Facebook page. The game is made up of 14 daily challenges, some of them endorsed by celebrity participants. Each involves the public submitting photographs of themselves showing off their Fairtrade labels as imaginatively as possible and for each, there is a back story as to why they should. For example, the first is Banana Smile, where participants can submit a photograph of themselves flashing a banana smile in order to win a holiday to the Dominican Republic (chosen because Fairtrade bananas have enabled the Asobanu co-operative in the Dominican Republic to build their community a sports centre.)
Tipo di Media	Televisione e Cinema
Creative Director	Benny Everitt
Creative Director	Sophie Bodoh
Creative Director	Dan Norris
Creative Director	Ray Shaughnessy
Producer	Emma Wright
Director	Steve Qua
Direttore della fotografia	Nico Englebrecht