haydn sweterlitsch

haydn sweterlitsch

SVP: Creative, Content, Strategy at Spring EQ
Philadelphia, Stati Uniti

Riassunto

The Internet and I started our advertising careers on the same day. In fact, we interned together and have worked side-by-side ever since. Don't believe me? Just ask her.

CLIENT EXPERIENCE
Amazon, Microsoft, AT&T, Volkswagen, Netflix, Progressive, Uber, MasterCard, GameFly, Audi, Porsche, Chase, Ortho Clinical Diagnostics, DiTech, Capital One, Abbvie, Pfizer, 23&Me, Liberty Mutual, Lilly, Novo Nordisk, One Medical Group, HCA, Advent Health, BASF, Spring EQ, (and many more)

EXPERTISE
Creative Direction - Strategy - Leadership - Copywriting - Content Strategy, Development, Creation and Execution - Managing with Empathy and Inclusion - Design Direction - User Experience - Activation - Acquisition, Conversion and Retention - Customer Journeys - Brand Storytelling & Development - Integrated Marketing - Customer Insights - Social Marketing - Performance Marketing

AWARDS, RECOGNITION, KEYNOTES
-American Advertising (ADDYs): Best of Show, Content campaign, integrated channels
-IoT Healthcare - Alexa skill (activation, content) HCA Hospitals
-New York Festivals: Content, Activation & Engagement and Branded Content
-Cannes Lions International Festival of Creativity; Save the IoT with Calm Design
-AT&T It Can Wait Augmented Reality
-DMA National Conference; Keynote Speaker: Creativity in the coming Age of Artificial Intelligence, Bots and AdTech, Designing Customer Interaction Offscreen
-Seattle Interactive Conference; Keynote Speaker: Can Inspiration be Automated?
-Advertising Week NYC; OMMA Chat & Bots; Keynote Speaker: Designing Conversations: The Next Wave of UX
-IoT Marketing Forum NYC; Keynote Speaker: The Next World of Marketing in the IoT
-Other Awards: Addys, Tellys, Webbys, Echos, Caples, Effies, Summit, Aster, W3, Moxies, etc.
-Decades of published articles and interviews: Adweek, AdAge, Creativity, OMMA, MediaPost, Seattle Business, DM News, Branding, etc.

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