| Titolo | Mojang Studios - The Power of Play |
| Agenzia | Bold (Noa) |
| Campagna | The Power of Play |
| Cliente | Mojang Studios |
| Marca | Minecraft |
| Posted | Giugno 2021 |
| Settore | Computer software e Multimedia |
| Trama | In the gaming industry, there is fierce competition over the best talents, gamers, and followers. Mojang Studios needed a new identity that reflected the company’s soul, that would strengthen their employer branding both internally and externally, for years to come. The new brand identity captures the playful nature of Mojang Studios. A key element is a group of unique building blocks which we call the Mojangs. These quirky little gizmos are used throughout the brand identity in many ways; from small glyphs in the typeface to big graphics and animated 3D objects. The new identity also includes sound and music design. An immersive experience on all platforms. |
| Tipo di Media | Corporate Identity |
| Lunghezza | |
| Design Company | Mojang Studios |
| Casa di Produzione | Bkry Noa |
| Design Director | Michael Laning |
| Design Director | Eva Elgström / Aggerborg |
| Design Director | Yun Yu |
| Motion Designer | Martin Klint |
| Motion Designer | Kristian Bjureby |
| Senior Designer | Carl-Johan Nordin |
| Designer | Whitney Macaluso |
| Designer | Ivo Rubboli |
| Audio Creative | Joar Lenz |
| Senior Brand Producer | Jenny Ahnell |
| Creative Director | Markus Toivonen |
| Creative Director | Oliver Helfrich |
| Art Director | Wiktor Persson |
| Chief Storyteller | Lydia Winters |
| Head of Creative Communications | Thomas Wiborgh |
| Director of Sound | Samuel Åberg |
| Sound Design Company | Redpipe Studios |
| Account Manager | Carina Lockhart |
| Account Manager | Lova Henriksson |
| Chief Creative Officer | Oskar Lubeck |
| Chief Growth Officer | Michael Olaye |
| Client Director | Harry Elonen |
| Senior Account Manager | Tina Thornander |