| Titolo | Clothes Reborn with Pride (Film Case) |
| Agenzia | 180heartbeats + JvM |
| Campagna | Clothes Reborn with Pride |
| Cliente | Zalando |
| Marca | Zalando |
| Data di Prima Diffusione/Publicazione | 2020 / 8 |
| Settore | Online Retail, E-store |
| Filosofia | Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO Campaign Against Homophobia to create clothes with a socially important message. They were made from destroyed clothes that LGBTQIA+ people wore during the attacks. The aim of the campaign "Clothes reborn with pride" is to share real stories that prove the scale of homophobia in Poland and to support the Campaign Against Homophobia by sponsoring their legal and psychological support programs. In recent days, the situation of the LGBTQIA+ community in Poland has been constantly deteriorating. LGBTQIA+ activists were arrested and charged after hanging the rainbow flag on Warsaw monuments, opposition lawmakers wore multicolor clothing and masks in a protest in Parliament. At the same time, we observe increased police aggression against those taking part in protests to support the arrested activists. The protests take place in the largest cities across Poland. During the recently ended presidential campaign in Poland, Andrzej Duda who won this election said "LGBT is not people - it's ideology. The main film published on the social media channels of all partners empowers the voice of the LGBTQIA+ community which is persecuted in Poland and reflects the dangers they face on a regular basis all over the Country. In addition to dedicating clothes to the LGBTQIA+ community in Poland, the Zalando brand has decided to support it by sponsoring selected programs run by Campaign Against Homophobia. They are addressed to victims of violence seeking legal and psychological support. - It is extremely important that widely recognized brands, such as Zalando, engage in social campaigns and speak out about discrimination - adds Jakub Lendzion from the Campaign Against Homophobia. |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Casa di Produzione | F25 Production House |
| Chief Creative Officer | Mikołaj Sadowski |
| Partner | Mikołaj Sadowski |
| Creative Director | Tomasz Bujok |
| Art Director | Adrian Zwierzyński |
| Copywriter | Kamil Kuć |
| Strategic Planner | Artur Leśniak |
| Managing Director | Magdalena Kozanowska |
| Business Director | Radosław Smorga |
| Account Executive | Katarzyna Guzik |
| Social Media & PR Director | Dawid Kazmierczak |
| PR manager | Magdalena Łukasiuk |
| Junior PR Specialist | Hanna Gnatowska |
| Director | Mikołaj Sadowski |
| Direttore della fotografia | Igor Połaniewicz |
| Direttore della fotografia | Dominik Panasiuk |
| Focus Puller | Sebastian Obuchowicz |
| Grip | Paweł Satala |
| Sound | Maniek Dziedzic |
| Gaffer | Grzegorz Miłej |
| Gaffer | Łukasz Gaweł |
| MUA | Olivia Nowicka |
| Camera | The Out Of Frame |
| Camera | Panavision |
| Lighting | Cinelight |
| Audio Post Production | Ania Bielińska |
| Audio Post Production | Darek Podhajski |
| Audio Post Production | GŁOŚNO |
| Producer | Monika Wagner |
| Producer | Marcin Dworucha |
| Production Manager | Olek Kmiecik |
| Production Coordinator | Anna Oryl |
| Production Assistant | Małgorzata Szmist |
| Post Produzione | F25 Production House |
| Editor | Marek Skorupski |
| Online Artist | Piotr Gaudasiński |
| Online Artist | Jan Obrębowski |
| Online Artist | Radek Kozera |
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