Titolo | Lawnmower |
Agenzia | Dentsu Creative |
Campagna | Mood Tea Campaign |
Cliente | Mood Tea |
Marca | Mood Tea |
Data di Prima Diffusione/Publicazione | 2023 / 8 |
Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
Trama | It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good. |
Tipo di Media | Esterna |
General Manager | Rachel Troy |
Marketing Manager | Kate Holland |
Strategy Director | Tim Mottau |
Creative Director | Chris Berents |
Creative Director | Ant Hatton |
Account Director | Josh Pelz |
Producer | Tom Pearce |
Media (Agency side) | Carat Intraprasit |
Managing Director | Lauren Small |
Audio | Rebecca Rumble |
Chief Executive Officer (CEO) | Chris Freel |
Chief Creative Officer | Mandie Van Der Merwe |
Chief Creative Officer | Avish Gordhan |
Strategist | Wil Koslowski |
PR | Tiffany Simon |
Account Executive | Emma Heazlett |
Casting | McGregors Casting |