PF Chang's - "Bulgogi Longform"

The Richards Group

The Richards Group Dallas, Stati Uniti

6073

Marca: PF Chang's
Paese: Stati Uniti

Cliente: P.F. Chang's China Bistro

Titolo	Bulgogi Longform
Agenzia	The Richards Group
Campagna	This Is Asia
Cliente	P.F. Chang's China Bistro
Marca	PF Chang's
Data di Prima Diffusione/Publicazione	2019 / 12
Settore	Ristoranti e Fast Food
Filosofia	P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalize these iconic dishes. Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food. Along for the journey in “This Is Asia,” are P.F. Chang’s “Honored Guests,” who relish the experiences, taking in sights, sounds, and the spirit of community at each table and in each location. Ultimately, they guide us back home bringing this bounty of inspiration to dishes at P.F. Chang’s.
Tipo di Media	Branded Content
Lunghezza	308 seconds
Chief Operating Officer (COO)	John Antioco
SVP, Marketing and Brand Development	Tana Davila
Director of Brand Marketing	Heidi Bergeron
VP, Creative and Design	Jereme Clymer
Senior Director of Culinary Innovation	Michael Dei Maggi
Brand Consultant	Jim Notarnicola
Principal	Stan Richards
Brand Management Principal	Dave Kroencke
Creative Group Head	Chuck Schiller
Broadcast Producer	Paul Nelson
Brand Creative	Diego Zelaya
Brand Creative	Kyle Schiller
Brand Management	Laurence Glasscock
Brand Management	Carson Nunnally
Casa di Produzione	Lucky 21
Director	Jeff Bednarz
Executive Producer	John Gilliland
Head of Production	Teresa Cameron
DP	Mark Thomas
Still photographer	Ian Kasnoff
Post Produzione	Lucky Post
Editor	Sai Selvarajan
Assistant Editor	Kat Kerr
Colorist	Neil Anderson
Sound Design and Mix	Scottie Richardson
Flame Artist	Tim Nagle
Producer	Anne Strock
Executive Producer	Jessica Berry
Graphics	Seth Olson
Music	Earhole Studios (Chicago)
Managing Director	Tom Wiebe
Executive Music Producer	Adam Wiebe
Music Creative Director	Eric Lambert
Composer / Sr. Audio Engineer	Colin Sipos
Music Composer	Matt Harting
Music Composer	David Blamires
Sr. Sound Designer, Audio Engineer	Beto Santoyo
Sound Designer, Audio Engineer	Danny Harris