| Titolo | Gloria |
| Agenzia | EVERSANA INTOUCH |
| Campagna | Inequality You Can’t Ignore |
| Cliente | The Chrysalis Initiative |
| Marca | The Chrysalis Initiative |
| Posted | Aprile 2023 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | In the US, Black women are 42% more likely to die from breast cancer than white women – even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care. |
| Filosofia | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. |
| Problema | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. https://thechrysalisinitiative.org/inequalityyoucantignore/#stats_section |
| Risultato | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Nicholas Capanear |
| Chief Creative Officer | Susan Perlbachs |
| Creative Director | Diana Krulik-Bentzen |
| Designer | Christine Bringuez |
| Medical Strategy | Luke Nunnelly |
| Account Director | Jackie Budd |
| Project Manager | Jonah Grotz |
| Producer | Tracy Moore |
| Illustrator | Luciano Cian |
| Photographer | Yachin Parham |
| MUA | Jaleesa Jaikaran |
| Hairstylist | Ikeyia Powell |
| Body Painting | Agata Helena |
| DP | Ciara Ingram |
| Casa di Produzione | Dalmatian Cow |
| Film Director and Editor | Jean-Paulo Lasmar |
| Cinematographer | Bryan Rubén Mendoza |
| Music | Ritmika Audio Arts |
| Music Composer | Henrique Tanji |
| AR PRODUCTION COMPANY | Wildlife |
| Producer | Christina Jobe |
| GCD | Ivan Blotta |
| GCD | Billy Custer |
| ACD | Bryan Perley |
| GCD | Ron Larson |
| Group Experience Director | BINH TRAN |
| Media Director | Amy Ogden |
| Director Creative Technology | Craig Johnston |
| Executive Producer | Tracy Moore |
| Post Produzione | André Magri |
| Editor | Fernando Oliveira |
| Color Grading | Daniel Mendes |
| VFX | Marcus Mantovanelli |
| VFX | Diego Roque |
| Motion Graphics | Eduardo Ferreira |
More Work
SEE ALLRoberta
- MARCA:
- The Chrysalis Initiative
- AGENZIA:
- EVERSANA INTOUCH
Chanel
- MARCA:
- The Chrysalis Initiative
- AGENZIA:
- EVERSANA INTOUCH
Inequality You Can’t Ignore
- MARCA:
- The Chrysalis Initiative
- AGENZIA:
- EVERSANA INTOUCH