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Greg Van Buggenhout
Greg Van Buggenhout
Creative at TBWA BELGIUM
Antwerp Area, Belgium, Belgio
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TitoloPlay Trailer Park
Agenzia
Campagna Play Trailer Park
Cliente Play TV
Marca Play
Data di Prima Diffusione/Publicazione 2018 / 12
Settore TV, Radio
Slogan The first trailers you can live in.
Trama In today’s entertainment landscape, there is just too much content. So the trailers for tv-shows become more important than ever. The Belgian streaming service Play - with tons of national and international tv-shows - made the most epic trailers ever: the first trailers you can live in. The Play Trailer Park consisted of 6 caravans inspired by 6 tv-shows, down to the smallest details. Game of Thrones, The Sopranos, The Walking Dead, True Blood, etc. Influencers and fans could book a trailer and spend the night in our Trailer Park. Sleeping in the same bed, eating the same (horrible) food, drinking the same (poisoned?) wine, getting imprisoned, etc. Because in the Play Trailer Park you don’t just binge the show, you experience it. The Play Trailer Park was live during 3 weeks, as a outdoor stunt people could actually live in.
Tipo di Media Interactive Outdoor Experience
Lunghezza
Creative / Art Direction
Creative Copy
Creative Copy
Executive Creative Director
Account Director
Account Manager
Project Manager
Designer
Digital Design

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