Play Sports - "The Preroll Football Match"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgio

6303

Titolo	The Preroll Football Match
Agenzia	TBWA\Brussels
Campagna	The Preroll Football Match
Cliente	Play Sports
Marca	Play Sports
Data di Prima Diffusione/Publicazione	2017 / 7
Settore	Cultura, Tempo libero e Sport
Trama	To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Tipo di Media	Pre-Roll
Lunghezza	97 seconds
Creative Director	Jeroen Bostoen
Art Director	Greg Van Buggenhout
Copywriter	Olaf Meuleman
Head of Digital	Gert Pauwels
Web Developer	Diederik Van Remoortere
Account Management	Jochen De Greef
Account Management	Tom Eilers
Account Management	Max Fauconnier
Digital Project Manager	Ken Kools
Digital Project Manager	Stijn Dupas
Media Director	Christine Brone
Digital Strategy Director	Wouter Van Den Ameele