Ministères sociaux - "C'est un secret"

Madame Bovary

Madame Bovary Paris, Francia

Premi

2784

Questo spot fa parte della collezione ACT Responsible

Marca: Ministères sociaux
Paese: Francia

Cliente: Ministères sociaux

Titolo	C'est un secret
Agenzia	Madame Bovary
Campagna	Les violences sexuelles sur les enfants sont un secret trop bien gardé
Cliente	Ministères sociaux
Marca	Ministères sociaux
Data di Prima Diffusione/Publicazione	2024
Settore	Istituzioni Governative e altre autorita'
Trama	Every 3 minutes, a child is the victim of incest, rape or sexual assault. This is the figure chosen by the Madame Bovary agency and the DICOM of the French Social Ministries for the secretariat of state for children to create "a shock campaign, to strike a chord with our fellow as the Secretary of State for Children, Charlotte Caubel, put it. Despite recent statements, such violence remains taboo, which means that child victims cannot be heard and listened to. With this nationwide campaign, the government to mobilize the whole of society to put an end to the silence and change the guilt from one side to the other. Madame Bovary called on director Hervé Plumet and Bandits Production to produce this produce this 30s spot, with the support of the Ministry, CIIVISE, associations and institutional associations and institutions. The spot invites everyone to call 119, the emergency number for children in danger. for children in danger. This campaign, relayed by numerous media (Quotidien, TF1, BFM, France Inter...) - On television - In over 4,000 cinemas - Digital, on social networks and replay services - Digital billboards, in transport and shopping malls
Risultato	The campaign generated strong media interest, with more than 185 media coverage. It also triggered conversations within many families, with more than 8 out of 10 French people claiming to have seen the campaign, and more than 4 out of 10 discussing the subject with their loved ones. This had a very tangible impact on people's lives, as 119 - the number for children in danger to which the campaign referred - received 40% more calls during the campaign. It also saw a 20% increase in the number of situations requiring emergency treatment.
Tipo di Media	Web Film
Lunghezza	30 seconds
Executive Creative Director	Pascal Couvry
Art Director	Margot Hoffmann
Copywriter	Julien Auger
Director of Strategy	Maxime DROUET
Direction	Hervé Plumet
Account Director	Marine Muller
Consulting	Océane Coppin
Casa di Produzione	Bandits Production
Sound Production	Etienne de Nanteuil