Media Planner
at
Beatriz Guerzoni
| Titolo | Fan Feat |
| Agenzia | J. Walter Thompson Brazil |
| Campagna | Fan Feat |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2018 / 2 |
| Settore | Bevende Fredde/Acque minerali/Bevande calde |
| Filosofia | Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Project Manager | Thiago Segundo |
| Production Director | Maisa Delgado |
| Producer | Maisa Delgado |
| Producer | Caroline Pivato |
| Producer | Antonio Corral |
| Photographer | Bob Wolfenson |
| Assistant Photographer | Gabriel Cicconi |
| Assistant Photographer | Ana Pazian |
| Media Planner | Stella Pirani |
| Media Planner | Gisele Bambace |
| Media Planner | Erica Rigobello |
| Media Planner | Marina Simões |
| Media Planner | Pietro Portugal |
| Media Planner | João Dabbur |
| Media Planner | Stella Lopes |
| Media Planner | Ligia Mattos |
| Media Planner | Luana Belchior |
| Media Planner | Beatriz Guerzoni |
| Media Planner | Nicole Negrigo |
| Media Planner | Bruno Alves |
| Creative Director | Gustavo de Lacerda |
| Creative Director | Ana Cavalcanti |
| Creative Director | Nacho Mendiola |
| Chief Strategy Officer | Andre Paes de Barros |
| Chief Operating Officer (COO) | Ana Raquel Hernandes |
| Chief Creative Officer | Ricardo John |
| Art Director | Fernanda Sousa |
| Art Director | Felipe Porto |
| Account Manager | Rejane Bicca |
| Account Manager | Lili Pulz |
| Account Manager | Paulo Bruno |
| Account Management | Felipe Giacon |
| Account Management | Stefano Paduan |
| Account Management | Marcos Richter |
| Account Management | Jayme Neto |
| Account Management | Marina Masiero |
| Account Management | Fabiana Santana |
| Account Management | Vivianne Santos |
| Voice Over | Lilian Estrela |
| Sound Mix | DR. DD |
| Sound Engineer | Thiago DJ |
| Music AD | Marina Castilho |
| Artist | Dudu Marote |
| Retouching | Rg Assessoria De Imagem |
| Retouching | Photodesing |
| Post Production House | O2 Filmes |
| Motion Graphics | Marcus Prado |
| Casa di Produzione | O2 Filmes |
| Executive Producer | Rafa Fortes |
| Executive Producer | Flavia Zanini |
| Editorial | Bruno Ilogti |
| Online | Bruno Ilogti |
| Direttore della fotografia | Will Etchebehere |
| Director | Bruno Ilogti |