Spotify - "Broken Heart (Coeur Brisé)"

Media.Monks Paris

Media.Monks Paris Paris, Francia

3332

Titolo	Broken Heart (Coeur Brisé)
Brief	Your Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'."
Agenzia	Media.Monks Paris
Campagna	Your Summertime, Your Playlists.
Cliente	Spotify
Marca	Spotify
Posted	Novembre 2017
Settore	Distribuzione
Trama	Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights.
Tipo di Media	Esterna
Chief Executive Officer (CEO)	Wale GBADAMOSI-OYEKANMI
Creative Director	Damien Foui
Creative Director	Fabienne Fiorucci
Art Director	Boris Lavergne
Art Director	Simon CHENUT
Copywriter	Thomas BROUCHON
Copywriter	Pierre BOURDIN-SAUVIAC
Account Director	Edith Chapin
Account Management	Clément CHENIN