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Jason Romeyko
Jason Romeyko
Global Executive Creative Director at Serviceplan, Wien
Munich, Germania
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TitoloLaundry Records
Agenzia
Campagna Laundry Records
Cliente Miele
Marca Stirio Miele
Data di Prima Diffusione/Publicazione 2020 / 11
Settore Grandi elettrodomestici
Trama A real-life operating laundry was created in the basement of a hotel, and transformed into a recording studio with all the necessary equipment, including high sensitivity microphones and an audio console, with a team of sound engineers, and constantly working washing machines. The laundry in the hotel was equipped with Miele professional machines prior to the Laundry Records Project, which was the reason for choosing this particular location to create a recording studio with domestic Miele machines. The first one to test the studio was Dmitry Malikov – a legend of Russian pop music. Recording his new neoclassical composition in these unusual circumstances was a great responsibility. Grand piano, guitar, clarinet, drums and chimes – every instrument had to be recorded clearly so that Dmitry’s touching melody could sound perfect.
Filosofia The creative team came up with the concept for ‘Laundry Records’, an unconventional and genuinely product-oriented project.
Problema Serviceplan Russia wanted to shout loudly about the low noise levels of the Miele machines.
Tipo di Media Televisione
Lunghezza
Marketing Director
Lead Marketing Communications
Marketing Manager
Advertising Manager
Advertising Manager
Worldwide Executive Creative Director
Account Director
Chief Executive Officer (CEO)
Executive Creative Director
Strategic Planning Director
Account Manager
Copywriter
Art Director
Art Director
Art Director
Interactive Designer
Interactive Designer
MUSIC Artist
Casa di Produzione
Director / DOP
Set Designer
Editor
Colorist
CG Supervisor
Creative Producer
Executive Producer
Producer
Production Manager
Production Assistant

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