Lamisil - "Feet on Fire"

Saatchi & Saatchi Geneva

Saatchi & Saatchi Geneva Carouge, Svizzera

8613

Marca: Lamisil
Paese: Stati Uniti

Cliente: GlaxoSmithKline

Titolo	Feet on Fire
Agenzia	Saatchi & Saatchi Geneva
Campagna	Feet on Fire
Cliente	GlaxoSmithKline
Marca	Lamisil
Data di Prima Diffusione/Publicazione	2016 / 4
Settore	Medicina tradizionale
Slogan	Nothing works faster
Trama	The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot.
Tipo di Media	Web Film
Lunghezza	45 seconds
Executive Creative Director	Jason Romeyko
Deputy Executive Creative Director	Jan Teulingkx
Art Director	Gustavo Figueiredo
Copywriter	Antoine Karpat
Strategic Planner	Ellen Reifenberger
Producer	Lyndsay Myerscough
Producer	Nicola Turek
Account Director	Lucia Lafuenti
Account Director	Melanie Bisseret-Foucher
Chief Executive Officer (CEO)	Andrea Pedrazzini
Director	Bugsy Riverbank Steel
Production Company Producer	Rupert Savage
Production Manager	Olivia Mee
Direttore della fotografia	Sy Turnbull
Executive Producer	Julia Reed
Lead VFX	Chris Allen
Flame Artist	Alex Gabucci
Telecine	James Banford
Post Production	Beatrice Bowden