AdForum
Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Germania
Modifica
See all work
TitoloFreedom Grams (53s)
Agenzia
Campagna Freedom Grams
Cliente AROYA x GABY Inc. x Last Prisoner Project
Marca Freedom Grams
PostedLuglio 2022
Settore Varie
Trama Innovative Cannabis Brand “Freedom Grams” Empowers Consumers to Liberate Cannabis Prisoners Cannabis cultivation platform AROYA together with GABY Inc. and Last Prisoner Project launched the "Freedom Grams" platform to advocate for the release of the more than 40,000 people in the U.S. still incarcerated for non-violent cannabis possession. On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams — the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention.
Tipo di Media Interattivo
Lunghezza
Media Agency
Sound Production
Agency Serviceplan Innovation
PR Agency Serviceplan PR & Content
Digital Agency
Chief Creative Officer
Design Company
Advertising Manager
Creative Team
Strategist
Advertising Manager
Advertising Manager
Designer
Client Partner
Credits
Casa di Produzione
Music
Client Partner
Client Partner

People related to this work

Spot Collegati

Trending

Brad Roseberry

Freelance Creative Director
New York, Stati Uniti
Freelance

Brad Roseberry is an award-winning writer and Creative Director w...

Fred Saldanha

Global Chief Creative Officer, Colgate-Palmolive
New York, Stati Uniti
VMLY&R

With a 30-year career in advertising, what Fred always feared was...

Arnaud Vittet

Freelance Creative Producer
London, United Kingdom, Regno Unito
Self-employed

Creative Producer, globe trotter, fruit Addict and everything in...

Brijesh Jacob

Chief Creative Technologist
Mumbai, India
DDB, India

Brijesh leads the creative function for most of DDB Mudra Group's...

Ângelo Silva

Director
Lisboa, Portogallo
Bro

Born and raised in Portugal I soon discovered that music and cine...

Ximena Baltazar

Creative Strategist
Mexico , Messico
Twitch

My name is Ximena B. I have been working in the advertising indu...

Sonal Dabral

Group Chief Creative Officer & Vice Chairman
Mumbai, India
Ogilvy India

Deeply passionate about Advertising, Blackjack and Single Malts,...

John Allison

Heads
London, Regno Unito
MPC LDN

Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started