AdForum
Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Germania
Modifica
See all work
TitoloMINImalism (Board)
Agenzia
Campagna MINImalism
Cliente MINI
Marca MINI
Data di Prima Diffusione/Publicazione 2022 / 4
Prodotto MINI
Settore Automobili/Motoveicoli
Trama MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself.
Tipo di Media Case Study
Creative Agency
Creative Agency Serviceplan Campaign
Art Director
Creative Director
Copywriter
Managing Partner
Managing Partner
Creative Director
Art Director
Head of Art
Managing Partner
Global Chief Creative Officer
Copywriter
Managing Director
Art Director
Account Director
Marketing Director
Marketing Manager
Account Manager
MOTION DESIGN
Sound Designer

People related to this work

Spot Collegati

Trending

Tim Gordon

Chief Creative Officer & Partner
New York, Stati Uniti
Zulu Alpha Kilo

Anna Qvennerstedt

Global Executive Chairman
Göteborg, Svezia
Forsman & Bodenfors

Guillermo Vega

Chief Creative Officer (CCO)
London, Regno Unito
saatchi & saatchi

Born in Argentina, and having lived and worked in New York, Bueno...

Tamryn Kerr

Creative Director
London, Regno Unito
The Hijinks Collective

Hi, I'm Tamryn. An award-winning Senior Creative currently Freela...

Keren Bester

Strategy Partner at Ogilvy
London, United Kingdom, Regno Unito
Ogilvy

Planner, thinker, aspiring philosopher. Fascinated by psychology,...

Dimitri Guerassimov

CEO/CCO
Paris, Francia
VML

Dimitri's journey unfolds from the bustling streets of Moscow to...

Randy Hughes

Executive Creative Director
Minneapolis, Stati Uniti
Carmichael Lynch

Randy Hughes joined Carmichael Lynch as a senior art director in...

Beatriz Arce

Managing Director
Madrid, Spagna
PS21

Professional with more than 18 years of experience. All my life w...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started