Christopher Smith
Creative Director/Writer at The Richards Group
Dallas, Stati Uniti
TitoloLadles of love
Agenzia
Campagna Faces of Change
Cliente Ackermans
Marca Ackermans
PostedOttobre 2020
Settore Distribuzione
Trama For this campaign we focused on 5 women who are doing amazing things in their communities. These are women who have started or are running NGOs or have found ways to help their communities in amazing ways. We shared these women's stories and initiatives across all Ackermans social platforms and Ackermans have donated a percentage of the campaign marketing budget to each of the women’s charities as well as encourage their consumers to donate to the causes if they can. Consumers were then encouraged to nominate other women in their communities who are doing amazing things. The 5 best nominations from each week were chosen and they have been shared across Ackermans social platforms every week during August.
Tipo di Media Interattivo
Lunghezza
Creative Director
Copywriter
Director
Producer
Direttore della fotografia
Photographer
Art Director

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