Forte Bank - "Forte Femme"

Voskhod

Voskhod Ekaterinburg, Russia

12033

Titolo	Forte Femme
Agenzia	Voskhod
Campagna	Forte Femme
Cliente	Forte Bank
Marca	Forte Bank
Data di Prima Diffusione/Publicazione	2019
Settore	Istituti di Credito
Filosofia	Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Tipo di Media	Interattivo
Lunghezza	123 seconds
Copywriter	Georgy Kornilov
Copywriter	Anton Rozhin
Copywriter	Artem Epanchintcev
Copywriter	Alfia Khafizova
Art Director	Vladislav Derevyannykh
Art Director	Kirill Ratman
Producer	Elizaveta Larionova
Creative Director	Andrey Gubaydullin
Strategist	Veronika Malikova Kombinat
Agency Producer	Yelena Dmitriyeva
Producer Assistant	Taissiya Samoilova
Producer Assistant	Tomiris Kassenova
Creative Director	Nikita Yermolayev
Copywriter	Rassul Abidov
Art Director	Diana Korchevskaya
Director	Darya Yastrebova
Production	Daddy's Film
DOP	Tim Lobov
Producer	Egor Solomatin