Elizaveta  Larionova
Producer at Voskhod
Russia
TitoloCar curling
Agenzia
Campagna Car Curling
Cliente Smartpolis Insurance
Marca Smartpolis Insurance
PostedGiugno 2017
Settore Assicurazioni
Filosofia We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. 
Problema Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. 
Risultato A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. 
Tipo di Media Case Study
Lunghezza
Creative Director
Art Director
Copywriter
Copywriter
Project Manager
Producer

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