| Titolo | #RedefineWomen |
| Agenzia | Host Havas |
| Campagna | #redefinewomen |
| Cliente | Host |
| Marca | Host |
| Data di Prima Diffusione/Publicazione | 2016 / 8 |
| Settore | Advertising Agencies |
| Trama | A planner and a copywriter working in advertising. We have always been pro equality; regularly (and passionately) sharing our outrage over sexism on the internet. But it wasn’t until we stumbled upon a definition – which grew to more than a few – that we realised we could make a difference. We noticed that the sentence examples Google Search were aggregating to bring definitions to life were sexist. We decided to tackle this problem head on. #redefinewomen is a social movement that calls on people to help us change the way women are perceived, by changing the way women are defined. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Digital Writer | Kiah Nicholas |
| Creative Director | Jon Austin |
| Social Content Strategist | Georgia Patch |