Santander Bank - "The Story of Nicko - FIEELD "

Havas Madrid

Havas Madrid Madrid, Spagna

3055

Questo spot fa parte della collezione ACT Responsible

Marca: Santander Bank
Paese: Spagna

Cliente: Santander Bank

Titolo	The Story of Nicko - FIEELD
Agenzia	Havas Madrid
Campagna	Football Can
Cliente	Santander Bank
Marca	Santander Bank
Data di Prima Diffusione/Publicazione	2019 / 11
Settore	Istituti di Credito
Trama	Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.
Filosofia	Fieeld is the first ever touch-based sports retransmission system, allowing users to follow the movements of the ball and the trajectory of plays using their fingertips. Fieeld was created and developed by NOW, the unit specialising in innovation and creative technology at Havas Group. The device converts the data gathered by player tracking and replicates the play, transferring the ball’s position to the user’s hands thanks to a system of high-definition cameras that cover the entire football field. To publicise the device, Santander is launching a powerful campaign based on the true story of Nickollas (Nicko), a Brazilian boy aged 12 who was born blind and is obsessed with football. A moving two-minute clip produced by BLUR shows how Santander Bank and Fieeld allowed Nicko to feel football like he’d never felt it before.
Tipo di Media	Interattivo
Lunghezza	156 seconds
Più informazioni	www.footballcan.com
Creative Team	Jesús Lada
Director	Zipi
Creative Team	Ignacio Soria
Production Company	Blur Films
Producer	Juan Bascón
Production Team	Raquel Pérez Navas
Production Team	Alba Somoza
Client Contact	Enrique Arribas
Client Contact	Eloísa Moscardó
Client Contact	Agustina Alegresa
Account Team	Eva Suárez
Account Team	Mavi Márquez
Account Team	Elena Moreno
Direttore della fotografia	Milo
Producer	Pablo Acón