Jason Perelson

Jason Perelson

Partner at creativeXpeople at Synergy Group
Canberra, Australia


Jason has spent a quarter of a century shaping behaviour. He has worked with local, national and international companies to tell persuasive stories, motivate and influence behaviour, and disrupt conventional thinking. Called upon to work with as diverse organisations as the Department of Defence, Miller Genuine Draught, Red Energy, McDonald’s, the Australian Government, Cricket Australia and Uber amongst others, he advised senior leaders on ways to engage people, shift behaviours, create positive cultures, and develop truly innovative solutions using creative, disruptive thinking.

Jason is the Chair of the Chief Minister’s Brand Strategic Advisory Board for Canberra, an international jury member for multiple creative and impact driven awards, and is a Partner for Synergy Group Australia, and co-leads the creativeXpeople, and now ThinkPlace businesses. These teams create lasting positive impact for people through community engagement, experience design, deep insightful research and futurist strategy, behavioural design and impact, and generative sustainable designs alongside creative impact, campaigns and curiosity.

The team have been invited to ABC’s Gruen 7 times, appearing again this year in 2024, were named one of Australia’s top 5 State Agencies of the Year by B&T, and have themselves been awarded multiple times for their work.



Canberra, Australia
September 2023 - Present (9 mesi)
Developing and building the national business of Synergy Group by driving creativity and innovation as the leading force behind change for good across the public and private sector.
Creative Director
Synergy Group
May 2018 - September 2023 (5 anni 4 mesi)
Leading the creative vision of creativeXpeople at Synergy Group, we are driving an innovative, creative and strategic approach to creative communication, campaigns, brand, storytelling and design.

A new breed of agency, we combine the courage of wild, imaginative creatives; with the rigour and strength of a large scale consultancy. We're explorers, inventors, artists and adventurers.

Driving strategy, behaviour change and cultural shifts through lens of blending academia and art in creative ways to solve problems through innovative approaches, new technologies, old channels, interactions and opportunities that all boil down to the fundamentals - the human experience.
Creative Director
Canberra, Australia
November 2016 - April 2018 (1 anno 5 mesi)
Driving quality and effectiveness of all creative work in the agency; owning and driving creative to a new level, while assisting the Executive Creative Director with hiring, managing and mentoring creative staff and contractors.

Continuing to drive and mentor across both the Digital space and creatives through strategic vision, brand communication and innovation.
Head of Digital
Canberra, Australia
May 2016 - November 2016 (6 mesi)
- Lead the Digital vision, drive innovation and creative digital solutions for marketing campaigns, and client solutions.
- Drive the team towards achieving new heights within the digital realm, and discover new ways to solve the challenges for clients.
- Work in tandem with the Executive Creative Director to create new, and exciting avenues to communicate a brand to the market through innovative brand communications.
- Ensure that our digital end goals, are true to the ZOO brand.
- Challenge conventions, and lead by example
Hootsuite Ambassador
Hootsuite Media Inc.
March 2015 - May 2016 (1 anno 2 mesi)
- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy
PR & Digital Media Manager
Canberra, Australia
February 2015 - May 2016 (1 anno 3 mesi)
Primarily focused on Digital Innovation and Strategy. The role involves the scope, conceptualisation and creative solution generation to solve complex marketing, communication and business challenges for clients through traditional media, new media and digital innovation (web, mobile, VR, AR etc).

These include digital strategy, campaign conceptualisation, technological implementation for effective marketing and promotion, using digital solutions for successful external, and internal communications.

Over and above this, the role includes oversight of digital strategies including Search Engine Optimisation, Social Media and Search Engine Marketing, electronic direct marketing and CRM solutions


B.A. MCC Field Of Study English Lit, Media, Film

2005 - 2008 (3 anni)

Other professional activities

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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