Kramer Chu
Account Manager at Dentsu Taiwan
Taipei City, Taiwan, Taiwan
TitoloSingle Belief
Agenzia
Campagna Single Belief
Cliente Pernod Ricard
Marca The Glenlivet
Data di Prima Diffusione/Publicazione 2016 / 10
Settore Whisky, Gin, Vodka
Trama Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief".
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Copywriter
Director
Creative Director
Art Director
Chief Creative Officer
Executive Creative Director
Copywriter
Account Director
Account Director
Account Manager
Account Executive
Director
Producer

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