| Titolo | Mortein - Kill The Real Demons |
| Agenzia | Havas Worldwide India |
| Campagna | Mortein |
| Cliente | MOSQUITO REPPELENT |
| Marca | MOSQUITO REPPELENT |
| Data di Prima Diffusione/Publicazione | 2016 / 12 |
| Settore | Farmaceutici/Sanitari |
| Filosofia | The campaign consisted of an activation, where huge Ravana ActivCard effigies were burnt across North India, a 3-day long street activity where limited edition Ravana packs were distributed from door-to-door and a school activity that reached to over 21,000 school children. Overall this campaign touched over 1,00,000 people on-ground and millions via social networking websites. |
| Risultato | The campaign reached out to all people across North India. It used a deeply entrenched festive ritual and gave it a twist that was seen as a positive by everyone. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | Nima DT Namchu |
| Executive Creative Director | Navin Theeng |
| Creative Director | Ajay Sharma |
| Creative Director | Priyank Narain |
| Associate Creative Director | Sanjay Chakravorty |
| Copywriter | Atin Ahluwalia |
| Account Executive | Abhishek Anuj |
| Vice President (VP) | Lokesh Sah |