Honda Civic - "Honda-Civic - Up"

Wieden+Kennedy

Wieden+Kennedy London, Regno Unito

24776

Marca: Honda Civic
Paese: Regno Unito

Cliente: Honda Motor Co., Ltd.

Titolo	Honda-Civic - Up
Agenzia	Wieden+Kennedy
Campagna	Up
Cliente	Honda Motor Co., Ltd.
Marca	Honda Civic
Data di Prima Diffusione/Publicazione	2017 / 2
Settore	Automobili/Motoveicoli
Slogan	Welcome challenge see where it takes you
Trama	Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life.
Tipo di Media	Stampa e stampati
VFX Company	MPC LDN
Sound Design Company	Factory Studios
Music	SIREN
3D Lead Artist	Mike Little
Executive Creative Director	Tony Davidson
Agency Executive Producer	James Guy
Sound Designer	Neil Johnson
Group Planning Director	Matt Walters
Sound Designer	Anthony Moore
Creative Director	Scott Dungate
Art Director	Joris Philippart
Agency TV Producer	Michelle Brough
Group Account Director	Nick Owen
Producer	Dougal Meese
Agency TV Producer	Samara Zagnoiev
Print Producer	Rebecca Herbert
Colorist	George K
Lead VFX	Bill McNamara
Music Producer	Sian Rogers
2D Lead	Iain Murray
Direttore della fotografia	Eric Gautier
Editor	Sacha Szwarc
VFX Producer	Sophie Hogg
Executive Producer	Paul Weston
New Business Lead	Sandra Hugues
Copywriter	Jason Scott
Designer	Simon Elvins
Executive Creative Director	Lain Tait
Account Director	James McHoull
Account Manager	Olivia Amato-Pace
Print Producer	Mark D’abreo
Director	Pedro Martin-Calero
Sound Designer	Jack Hallett
Editorial	Speade
Casa di Produzione	Colonel Blimp