| Titolo | Authentic Taste - SoupDaren (green cup) |
| Brief | As a high-quality cup noodles brand，Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles. |
| Agenzia |
mcgarrybowen
|
| Campagna |
Authentic taste
|
| Cliente |
Uni-President
|
| Marca |
Soup Daren
|
| Data di Prima Diffusione/Publicazione |
2017 / 2
|
| Settore | Sughi/salse/condimenti
|
| Trama | As a high-quality cup noodles brand，Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles. |
| Tipo di Media |
Stampa e stampati
|
| Art Director |
Rocky Huang
|
| Group Creative Director |
Danny Li
|
| Art Director |
Adam Yang
|
| Art Director |
Lucky Guo
|
| Copywriter |
Sihan Jin
|
| Chief Creative Officer |
Jeffry Gamble
|
| Art Director |
Bingo Xu
|
| Designer |
Huangzong Duan
|
| Copywriter |
Shireen Zhou
|
| Copywriter |
Evan Zhao
|
| Photographer |
Illusion
|
| Illustrator |
Illusion
|
