Nike - "Kevin Hart Press Conference"

R/GA

R/GA New York, Stati Uniti

Premi

12114

Marca: Nike
Paese: Stati Uniti

Cliente: Nike

Titolo	Kevin Hart Press Conference
Agenzia	R/GA
Campagna	Kevin Hart Press Conference
Cliente	Nike
Marca	Nike
Data di Prima Diffusione/Publicazione	2016 / 8
Settore	Calzature sportive
Filosofia	Nike wanted to announce Kevin Hart’s big new run, ‘Hood to Coast’ and show a brand new audience there’s a fun side to running. A press conference flipped on its head. Kevin had the reporters, he had the audience. He was only missing one thing — the facts. The response was epic. Competing with the Olympics with no paid media we made record breaking social noise around the event. 17x more than any other year – 181m impressions. A regional race became part of pop culture and we introduced an apathetic audience to the world of running.
Tipo di Media	Televisione e Cinema
Lunghezza	109 seconds
Market	Regno Unito
Name of Social Influencer	Kevin Hart
Corporate Name of Client (if applicable)	Nike
Nike Global Brand Communications Director	Go Wakimoto
Nike Director Global Brand Communications	Alex Lopez
Nike Director	Darla Vaughn
NA Entertainment Marketing	Darla Vaughn
Nike Talent Relations Manager	Stacey Stafford
Director Business Affairs	Stephen Bernstein
Account Director	Steve Strong
Creative Director	Zack McDonald
Copywriter	Nick Moss
Art Director	Dan Northcote-Smith
Art Director	Logan Kornhauser
Casa di Produzione	Ghost Robot New York
Director	Joey Garfield
Producer	Dawn Rose
Director of Photography	Sam Chase
Visual Designer	Amanda George
Editor	Chris Shimojima
Animation Lead	Thomas Parrinello
Executive Campaign Producer	Kira Doyle
Campaign Producer	Dami Kelekun
Executive Content Producer	Guy Helson
Content Producer	Elliot Freeman