| Titolo | The weight of a tragedy |
| Agenzia | Box Comunicação |
| Campagna | The weight of a tragedy |
| Cliente | Government des Goias |
| Marca | Governo de Goiás |
| Posted | Novembre 2017 |
| Settore | Istituzioni Governative e altre autorita' |
| Slogan | The weight of tragedy. 19 grams of celsium. 6 thousand tons of consequences. |
| Trama | One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world's worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal. |
| Tipo di Media | Stampa e stampati |
| Illustrator 3D | Wesley Silva |
| Copywriter | Valdeir Castro |
| Art Director | Wesley Silva |
| Creative Director | Wesley Silva |
| Creative Director | Bruno Lopes |
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