Project Manager, Marketing and Communications
at
Miljömärkning Sverige AB
Stockholm, Svezia
| Titolo | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Agenzia | Abby Priest |
| Campagna | Adobe Stock Apparel |
| Cliente | Adobe Systems, Inc. |
| Marca | Adobe |
| Posted | Novembre 2016 |
| Settore | Computer software e Multimedia |
| Trama | Adobe Stock is a new stock photo agency. |
| Problema | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| Tipo di Media | Case Study |
| Creative Director | Oskar Hellqvist |
| Copywriter | Håkan Nyberg |
| Art Director | Oskar Hellqvist |
| Photographer | Oskar Gyllenswärd |
| Wardrobe / Stylist | Maria Barsoum |
| Account Manager | Anna Fares |
| Account Manager | Pia Roos |
| Account Director | Andreas Morne |
| Account Director | Sofie Gustafsson |
| Account Director | Niklas Crona |