Lacelle - "Walk The Walk"

FCB Seoul Seoul, Corea del Sud

5879

Titolo	Walk The Walk
Agenzia	FCB Seoul
Campagna	The eyes that captivate
Cliente	Bausch + Lomb
Marca	Lacelle
Data di Prima Diffusione/Publicazione	2017 / 5
Settore	Equiipaggiamenti medicali
Slogan	The Eyes That Captivate
Trama	In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive.
Tipo di Media	Web Film
Lunghezza	30 seconds
Colonna sonora	So Cold
Più informazioni	http://bausch.co.kr/
Executive Creative Director	Taejay Lee
Art Director	Eunhea Kim
Copywriter	Seonghyeong Lee
Creative Strategy	Won-hee Jeong
Business Director	Jerry Yoon
Account Manager	Henry Lim
Account Executive	Cindy Lee
Executive Producer	Kimi Kim
Producer	Sungmin Kim
Production (Agency)	The Headliners
Director	YEOP
Assistant Director	Ryong Jun
Post Produzione	Eliot
Sound Production	Dr. Hook