Peugeot Allure - "YellowKorner – Oliviero Toscani 1"

Mogul Boulogne-Billancourt, Francia

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Marca: Peugeot Allure
Paese: Francia

Cliente: Peugeot

Titolo	YellowKorner – Oliviero Toscani 1
Agenzia	Mogul
Campagna	Capturing Allure
Cliente	Peugeot
Marca	Peugeot Allure
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
Tipo di Media	Stampa e stampati
Market	Regno Unito
Advertising Manager	Linda Jackson
Advertising Manager	Phil York
Advertising Manager	Erika Bouteloup
Advertising Manager	Leonie Raistrick
Advertising Manager	Valérie Candeiller
Advertising Manager	Mathieu Bellamy
Photography Agency	Yellowkorner
Advertising Manager	Alexandre De Metz
Advertising Manager	Eva Lafferrere
Advertising Manager	Maryam Bettahar
Account Management	Nicolas Delacroix
Account Management	Damien Rety
Agency	The Open Agency
Account Management	Stéphane Boutier
Account Management	Judith Romero
Account Management	Lena Lieuvin
Account Management	Manijeh Borner
Account Management	MERCIER Loïc
Account Management	Nicolas Orsoni
Agency Executive Producer	Julien Averty
Production Director	Fanélie RODOZ
Production Coordinator	Emie Pham
Content Lead	Ken Sainthorant
Creative Director	Julien Gragnic
Copywriter	Charlotte Balatre
Copywriter	Vincent Talabot
Art Director	Félix Prunier
Art Director	Redwan BENAMMAR
Editor	Victor Trifilieff
Editor	Tom Lavisse
Assistant Editor	Mathilde De-Monbrison
Casa di Produzione	JackFlash
Director	Julien Faure
Director	Fabien Ecochard
Direttore della fotografia	Jacques Ballard
Executive Producer	James Hagger
Production Director	Robin Noel
Sound	Pure Sound Project