Just Dance 2017 - "You never know someone until you dance with them"

BBDO Paris

BBDO Paris Boulogne Billancourt, Francia

8451

Titolo	You never know someone until you dance with them
Agenzia	BBDO Paris
Campagna	You never know someone until you dance with them
Cliente	Ubisoft
Marca	Just Dance 2017
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Consolles per Video Games
Trama	SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Filosofia
Tipo di Media	Case Study
Lunghezza	102 seconds
Advertising Manager	Guillaume Carmona
Advertising Manager	Sophie Blandin
Advertising Manager	Sébastien Ratto
Managing Director	Emmanuel Devezeaux de Rancougne
Account Director	Nicolas Carlotti
Strategic Planner	Nicolas Orsoni
Account Manager	Lucie Lavrard
Executive Creative Director	Matthieu ELKAIM
Art Director	Benjamin Davidson
Copywriter	James Gebler
Head of Production	Julien Sanson
Agency Producer	Morgane Bohn
Casa di Produzione	HENRY
Executive Producer	Jean-Luc Bergeron
Director	Will Hoffman
Director	Julius Metoyer
Direttore della fotografia	Laust Trier Mork