| Titolo | ThePeanutThingy |
| Agenzia | Circus Marketing |
| Campagna | #ThePeanutThingy |
| Cliente | Quilmes InBev |
| Marca | Quilmes |
| Data di Prima Diffusione/Publicazione | 2016 / 5 |
| Settore | Liquori/Aperitivi |
| Slogan | #ThePeanutThingy |
| Trama | New work for Quilmes (the most important beer in Argentina) developed by Circus. This is the story of how a Meme became a real product. As is known, drinking beer with peaunts it's a international custom. Because of this fans created a MEME of a Quilmes can with a peanut carrier attached to it. So Circus #ThePeanutThingy as a real product, with a real campaign, and gave it for free as a limited edition to the people who had the idea: the followers. And successful results were achivied. In the video, you can see more details. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | https://vimeo.com/164309168 |
| Chief Creative Officer | Sebastian Olivieri |
| Creative Director | Javier de la Fuente |
| Creative Director | Alejandro Stea |
| Art Director | Jenifer Blanco |
| Designer | Emiliano Garcia |
| Head of Social Media | Aranzazu Muraca |
| Community Manager | Paula Cabrera |
| Associate Creative Director | Paula Czaban |
| Agency Producer | Daiana Buchanan |
More Work
SEE ALLMeaningful stains
- MARCA:
- LALCEC
- AGENZIA:
- J. Walter Thompson Argentina